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Most businesses reach a point where marketplace dynamics, internal realities and competitor developments demand new strategic thinking and actions to move forward. It’s all part of business growth. It’s at that point that Brand Genetics has made a difference for a wide range of organisations, by using intellectual rigor to take their brand to new levels of success....

19 September, 2016 /

Allan runs workshops across a range of subjects. At their heart is the belief that the purpose of every business is to create customers. Whether the workshop is about effective marketing, digital platforms, strategic planning, or brand strategy, participants realise very quickly that Allan presents his subjects from a wealth of personal knowledge and experience, never from the textbook. ...

13 September, 2016 /

Most ad agencies and design studios talk about brand strategy, when in reality they skate the surface. They simply don’t (or can’t) do the hard yards to understand a brand’s paradigm and what may need to change through its manufacturing and marketing cycles to create a new paradigm....

21 August, 2016 /

Allan’s enjoyment of writing unfolded on a flight somewhere between Brisbane and Singapore. Disenchanted with the book he was reading, he decided to take up writing when he returned home, resolved to write books that would educate, entertain and add value to the expertise of everyone involved in the world of brand....

16 August, 2016 /

Last week I went into a Hungry Jacks store and bought a burger. It cost me 8 bucks. Did I want water with that? $10. This is a total contradiction to the perception that fast food is cheap. So I did a bit of digging....

14 August, 2016 /
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